TELL US WHAT YOU WEAR THIS FALL: JECKYBENG STARTS PRE-ORDER ACTION
TELL US WHAT YOU WEAR THIS FALL: JECKYBENG STARTS PRE-ORDER ACTION
Time to rethink! The clothing industry is literally suffocating in the overproduction of its own clothing, because what is being produced is something that could please people. Could? Yes, you read that right - and that's what it's all about. JECKYBENG also estimates - admittedly on a very small scale, but that's over now. So that means: The following three new products can now be pre-ordered and worn in September - "tell us what you wear this fall" !
The NATURAL SOFTSHELL
Synthetic softshell jackets are a dime a dozen. In fact, they are the best-selling outdoor clothing product. JECKYBENG is now countering this with a new softshell jacket – THE NATURAL SOFTSHELL – with a sustainable product. Here's more information: The NATURAL SOFTSHELL
The NATURAL WOOL FLEECE
The natural answer of the legendary 80's teddy fleece. For a long time, synthetic fleece was considered the all-purpose weapon of the outdoor industry. JECKYBENG has rethought this principle and replaced it with natural materials wherever possible. Find out more about The NATURAL WOOL FLEECE here!
The Ladies' COAT
...is in response to increasing demand for a female version of The Jacket . Basically, the development of the women's model was always about retaining the characteristic details of a JECKYBENG jacket in order to make it as timeless as possible. The result is an everyday jacket in a feminine A-model silhouette and batwing sleeves for maximum freedom of movement, which also offers the usual JECKYBENG features. More information here: The Ladies' COAT
And this is how it works:
You decide to pre-order one of the models and JECKYBENG lets you benefit from the predictability of the productions. You pre-order the jacket now, JECKYBENG will produce for you depending on demand. This seems a bit unusual at first, because after ordering you can often hardly wait to finally be able to wear the piece. But anticipation is known to be the greatest joy and making a good contribution is sure to make the piece a new favourite. You will be rewarded with a 20% discount for waiting. If you want, you can donate your "kickback" to a social project .
But why pre-order? Of course there are no reliable planning figures for fashion, no algorithm that calculates whether a trend will prevail and eventually become a serious movement.
And so the planning begins in the dark: The designer estimates which colours, silhouettes and fabrics will conquer the streets, clubs and mountain peaks of this world in the year after next. Sales estimates which products could fall at the mercy of its major customers. The material planner estimates how much raw material he should reserve for the previously assumed materials and ingredients, and the retailer estimates the buying behavior of his customers and relies on his experience, which tells him: "Buy enough black."
And so it ends in ever-growing mountains of overproduction, for the disposal of which the incineration of finished products means the lowest possible cost factor. A senseless waste of resources and an unnecessary destruction of our ecosystem are the result...
